Nigerian music superstar Wizkid is one of the most influential brands in African entertainment, with an appeal that extends beyond music.

Thru the years, the Grammy-winning singer has worked with big companies in banking, technology, fashion and sportswear.

Wizkid’s endorsement history, from his 2019 partnership with UBA to his 2020 international PUMA campaign, demonstrates the way his growing global profile has attracted brands keen to reach African and international audiences.

Here’s a breakdown of his key publicly known endorsement deals since 2019.

Wizkid And UBA – 2019One of Wizkid’s biggest endorsement moves in this period was in August 2019 when he was officially signed on as a brand ambassador for United Bank for Africa (UBA).

According to a statement released by UBA on August 6, 2019, the agreement reinforced an already existing relationship between the bank and the singer.

Wizkid’s involvement was part of UBA’s wider agenda on entrepreneurship, creativity and opportunities for young Africans.

The partnership was even more important as UBA operates in several African markets, giving Wizkid another platform to cement his image as a continental artist.

What was the value of the UBA deal?Wizkid’s UBA endorsement was widely reported at the time to be worth approximately N1 billion.

The monetary value of the deal was, however, not disclosed in a formal statement by UBA.

Therefore, the ₦1 billion figure should be referred to as claimed rather than confirmed.

Wizkid x TECNO – 2020

In 2020, Wizkid signed a deal with TECNO Mobile, one of the other big tech brands in his endorsement portfolio.

The partnership was tied to TECNO’s CAMON 15 campaign and “Magic of Unseen” campaign.

Wizkid’s participation meant he was put at the center of the company’s marketing drive as TECNO aimed to deepen its ties with younger consumers and music lovers.

It was another example of Wizkid’s growing commercial appeal, especially in the African tech market.

The exact amount Wizkid received from the TECNO agreement was not disclosed publicly, unlike some figures that were circulated on entertainment blogs.

Hence it is safer not to give any exact dollar or naira value to the deal without a primary source that can back it up.

PUMA x Wizkid – 2020 Later in 2020, Wizkid made another major move in the international fashion and sportswear market.

PUMA announced Wizkid as the new PUMA x JD Sports ambassador in October, for the relaunch of its Suede Classics range for the Autumn/Winter 2020 season.

The campaign was set to run from 4 November 2020 at JD Sports’ website and most major JD Sports retailers across Europe.

PUMA’s Sportstyle marketing director said the company was drawn to Wizkid because of his influence and the passion and hustle he represents.

Wizkid’s deal was more than a simple celebrity endorsement.

It firmly placed him in the international streetwear and sneaker culture that was increasingly part of his public image.

Wizkid also had good things to say about PUMA, a brand he grew up respecting and felt it was only natural to become an ambassador for.

Was Wizkid’s PUMA deal a million dollar deal?There have been mixed reports online about how much Wizkid made from his PUMA partnership.

But PUMA did not publicly disclose the value of the PUMA x JD Sports deal.

Therefore, claims of a specific multi-million dollar payment should be treated as unverified unless supported by a credible primary source.

2021: No new major endorsement confirmed in public Wizkid’s influence grew thru music, fashion and international appearances, following partnerships with UBA, TECNO and PUMA.

But no similarly well-documented major endorsement announcement for 2021 is readily available to confidently place alongside the three major deals above.

This is significant because most online lists of Wizkid’s endorsements merge brand collaborations, appearances and campaigns, and old partnerships with new endorsement contracts.

2022–2023: Increase in global brand value In 2022 and 2023, Wizkid’s commercial profile continued to rise, particularly in the wake of the international success of his music and the continued influence of Made in Lagos and “Essence”.

However, the publicly documented information does not prove another major new formal endorsement contract in these two years which should be presented as a fact with UBA, TECNO and PUMA.

It’s better to separate confirmed endorsement deals from general brand collaborations rather than fill the timeline with unverified deals.

Wizkid and PUMA controversy in 2024 In 2024, PUMA re-entered the conversation about Wizkid after the singer publicly responded to a subsequent approach from the sportswear company.

Wizkid revealed that he had turned down an offer from PUMA, as he felt the amount being offered for the African market was not enough.

This shouldn’t be called a new endorsement deal between Wizkid and PUMA.

He’s been a confirmed PUMA ambassador since the 2020 PUMA x JD Sports Suede campaign.

More interesting about the 2024 episode is how it shows a change in the commercial expectations that Wizkid has as his international profile rises.

2025–2026: No big new deal announcedSince August 12, 2026, no major new endorsement deal from 2025 and 2026 has been publicly documented with the same level of confirmation as Wizkid’s UBA and PUMA announcements.

This is not to say that Wizkid hasn’t had commercial relationships or private brand arrangements in this period. It simply means there’s not enough public evidence to confidently point to a new major endorsement deal and put a number on it.

How Much Does Wizkid Earn From Endorsements?It is difficult to estimate the exact amount of Wizkid’s endorsement earnings as most of his endorsement deals are not made public.

The ₦1 billion UBA deal is the most often cited figure regarding this period, but even that number wasn’t officially confirmed by UBA.

Neither the TECNO nor the PUMA deal has had its contract values confirmed publicly.

So, it will be misleading to pick figures from different entertainment websites and present the result as confirmed endorsement earnings of Wizkid.

Wizkid’s Endorsements EvolutionFrom 2019 to date, Wizkid’s endorsement history indicates a distinct change in the kinds of brands that are drawn to his image.

His UBA partnership linked him with financial services and African entrepreneurship. TECNO put him at the center of a major technology campaign, while PUMA took his commercial appeal further into the world of international fashion and sneaker culture.

His relatively few publicly confirmed large deals should not necessarily be taken as a lack of commercial demand.

Instead, Wizkid’s growing selectivity in partnerships, along with his international reach in music and fashion, has contributed to making his brand one of the most valuable in African entertainment.

SummaryWizkid developed a solid endorsement portfolio from UBA in 2019 to TECNO and PUMA in 2020, covering banking, technology and international fashion.

While a lot of figures and purported deals are still floating around the net, the best way to approach it is to differentiate between officially confirmed partnerships and reported financial values and claims that are not verified.

The main endorsement timeline based on publicly documented announcements remains UBA (2019), TECNO (2020), and PUMA x JD Sports (2020) with no major new endorsement contract publicly confirmed from 2021 thru August 2026 that is as well-documented as the aforementioned.